Is farmed salmon better than wild caught salmon? Is locally fished fish more sustainable than fish from afar? Which fish should I avoid putting on my menu? Good Fish has all the information needed to make good choices about sustainable fish consumption.
Our goal is to provide consumers and the seafood industry in the Netherlands, Belgium, and Luxembourg with clear and unbiased information about the sustainability of fish. Our aim is to foster responsible choices for traceable and sustainable seafood and promote the transition to a sustainable fisheries sector.
Since 2014, Good Fish has been dedicated to supporting Sustainable Development Goal 14: life below water. We take pride in our VISwijzer, a tool that helps you check the sustainability of the fish you want to buy. Thanks to our efforts, more people are aware that fish like herring and mackerel are much more sustainable choices compared to wild sea bass or eel. We’ve also put bycatch on the menu; unwanted catches are now increasingly featured on menus of restaurants committed to sustainability. Progress is evident, with initiatives ranging from smarter nets to advanced detection systems aimed at reducing bycatch.
By collaborating with stakeholders across the seafood industry, we contribute to research and provide advice about sustainable fish production and consumption. Good Fish also partners with businesses to ensure that consumer information about and the sustainability of seafood is accessible and transparent for consumers.